Jon Thoday on BBC3's long-awaited return

Avalon founder Jon Thoday was one of the masterminds of the 2015 campaign to save BBC3 from going online only.

More than five years on, he joins the Newswrap this week to reflect on the BBC’s extraordinary u-turn, with BBC3 set to return to the EPG next January. 

Speaking to senior reporter Max Goldbart and editor-in-chief Chris Curtis, Jon considers how a return to linear is just the start and the BBC needs to do much more to boost its offer for young people, including making more than £80m available to spend on BBC3 content each year. 

To hear his take on what needs to come next and how the BBC can go about filling a nine-hour-per-day linear channel, check out this week’s pod.